There are 17 days left on our 3rd Kickstarter project and we are rolling right along. Our first Kickstarter ran exactly one year ago (give or take a few weeks). I have noticed a few differences, as well as gathered some additional data based on the smaller project we ran between the two.
With this project, I alerted all of our previous backers and set up an early-bird special for them. I credit that with blowing through our initial funding goal in less than a day. To be fair, I did set the funding goal a bit lower than I really wanted, but high enough to ensure I can deliver shirts to anyone who backs us! My "real" goal is $4,000 and we are on track to do just that. Anything over that and stretch goals kick in, which is great but not a requirement.
I'm finding less traffic "discovering" us this time around compared to last year. I suspect it is because of the growth of the Kickstarter site in general, with more and more projects to get lost in. I did change the title to include the word "RPG" in hopes of finding more traffic but I haven't noticed much of a difference. There is no way to assign "tags" to your project; Kickstarter does that. If we could get the #RPG tag I think it would help but I'm not sure how to go about it.
I'm still experimenting and I think our next project might be a small, three or four shirt one with a $1,000 funding goal and a video so we can get listed in the "Small Projects" category and see what that will do for discovery. I think I'd also like to branch out and try Indigogo once to see how it compares.
It's been a great year since we launched, and I've sold a fair amount of shirts! I really want to keep building on what we started and take this venture to the next level.